1.
Definition:
strategy |ˈstratəjē|
noun ( pl. -gies)a plan of action or policy designed to achieve a major or overall aim : time to develop a coherent economic strategy | shifts in marketing strategy.• the art of planning and directing overall military operations and movements in a war or battle. Often contrasted withtactics (see tactic ).• a plan for such military operations and movements :nonprovocative defense strategies.
ORIGIN early 19th cent.: from French stratégie, from Greekstratēgia ‘generalship,’ from stratēgos (see stratagem ).
realign |ˌrēəˈlīn|verb
[ trans. ]change or restore to a different or former position or state : they worked to relieve his shoulder pain and realign the joint | the president realigned his government to reflect the balance of parties.• ( realign oneself with) change one's position or attitude with regard to (a person, organization, or cause) : he wished to realign himself with Bagehot's more pessimistic position.
*Realignment: DERIVATIVES realignment noun
SO...in simple words, Strategy Realignment is when you change or alter your action plan to achieve the (still unchanged) overall end-state set in the beginning.
2.
Why am I writing this?
Frankly, it was a phrase - or more like a secret code - used by a group of us back in the one of the main Strategic Study project & implementation for the big corporation I was with back then, whenever we need to take a break and go down for a cuppa coffee or "slurm" (maybe will write about "slurm" in another entry). Or simply put, it is our way to say - f**k it, we have done enough work so let's go down and have a cuppa.
....and the whole team would be sitting in front of a cuppa 10-15 minutes after the code was transmitted. Hahaaa!
So, there it is...that's why I am writing this, initially.
3.
Anyway, since I am already on this topic, let me just type on, whatever I want to say related to the topic.You can continue to read or just move on to whatever stuff you need to do, I don't want to waste your time if you think I have been doing it for the last couple of minutes....
4.
Almost every person whom I see on FB/ blog/ Twitter/ Google+, who wrote about strategy, have different understanding (or misunderstanding!!) about it. Not that they are right nor wrong, it just shows everybody may have different approach to strategy, how they define it, develop it and implement it.
The important thing is just this - if it works, it works!
Be it a strategy, a plan, a vision, mission etc etc. Not everything should be governed by the text books we read, of course....but if we read the text books properly, it helps to achieve that end-state better than just shooting in the dark. The funny part would be when somebody claims as a master of the topic....but everything is just a helter-skelter when it comes to explaining and implementing it....and let's not go into the actual result...if they cannot achieve the end-state, they should be asking me (or the team mates I had) about strategy realignment then.
5.
Recently, in one of the WhatsApps group I am in (no, I don't have BBM, not a high-profile corporate guy...nor a high-profile school kid, to pay for a "secured server" for my discussions talk-cock stuff) which consisted of a motley of businessmen, academicians, top management bankers, oil & gas staff etc locals and abroad...somebody sent an article from a "think-tank" about something. THINK TANK.
Think-tank? Hahaa... just too much thinking and never did any implementation of what they "thought", never did any monitoring, never came down to the ground for actual progress controlling and worst of all, never owning the result...a think tank is as good as - a sewer bucket.
It's quite easy to think and talk...No? What do we have at our warung kopi, teh tarik joints, the more glamorous Kedai Kopi Chap Starbux, SangFransiska? So many excellent thinkers and business minded bunch talking about big bucks stuff...but ask them if they really have
tried walking the talk and be responsible for the results...probably just a handful....or half a handful...or none...
6.
The validity test is simple - to my standard.
If you actually don't even bag-in a single ringgit from what you're yakking about...then you're just talking the cock....and walking the cock...and you should try to accept when people say you're kind cocky....'cuz probably that's what you've been doing most of the time!
7.
Just think about this - if you never get the right result, is it not possible that you have been having a wrong strategy?
8.
So, what's your subject of discussion on your BBM, WhatsApps or the TehTarik geng this week?
...probably you've bagged enough to pay the bills for the whole table...or maybe not because perhaps the end stae of your strategy is just to look important and "hebat" to the rest in that kedai kopi...aye?
9.
Nay?
....wanna try strategy realignment? :o)
*posted from Evernote...since Blogspot dashboard page is kinda unreliable nowadays....mengong!